How can cities become smarter? About what? Managing quality of life issues (like noise pollution), creating greater efficiencies when it comes to limited resources (like energy and water) and becoming better at managing issues of public health and safety, such as identifying apartment buildings where landlords are packing in more people than zoning permits – [...]
These Five Websites Captured 20% Of All Search Result Clicks
Once in every five times that someone clicks a search result, it goes to one of five websites: Facebook, YouTube, Yahoo, Wikipedia or Amazon. That leaves about 80 percent of search clicks for the rest of us. Going further, the top 500 websites received almost 50 percent of all clicks from search results, and the [...]
What It Costs NOT To Implement Inbound Marketing
Yes, I said not implement. I’ve lost track of how many times we’ve had conversations with customers and prospects about how much it will cost to implement Inbound Marketing for their businesses. Specialty manufacturers, professional services companies, healthcare organizations and other types of industries don’t always see that traditional marketing is based on old tools, [...]
